Who We Are

We are an award-winning manufacturer's representative agency, connecting manufacturers and their brands to the nation's top retailers

Leadership Team

First Delta Group is driven by a team of nationally recognized individuals possessing decades of experience navigating the dynamic retail landscape

Laurie Winokur
Tammi Halsema
Vice President
Steve Winokur
Co-Founder and Partner
Scott Edwards
Partner, South East Territory
Scott Friedenberg
President, Enterprise & B2B

A History of Success


A bold journey begins

First Delta Group is founded by Steve Winokur and Mark Hoover to help build the future.

1981 - 1984

Sounds like innovation

First Delta Group helps change the world by introducing the Walkman, MDR Headphones and VHS tape to the US Market.


East meets west

First Delta Group introduces Samsung Appliances and Consumer Electronics, as well as, TDK CD-R and DVD-R to the US Market.


Going mobile

First Delta Group introduces Just Wireless mobile accessories allowing for the expansion of the category in the food, drug & mass channels.


Can you hear me now?

Sennheiser headsets, consumer headphones and award-winning microphones enter the US market with help from First Delta Group.


Safe and sound

First Delta Group helped launch the Preparedness Category with The American Red Cross, Eton and WeatherX brands.


Feel the beat

First Delta Group introduces Beats by Dre, developing a premium space in the Headphone and Audio categories.


In a new light

First Delta Group brings Casio LampFree projectors to CDW, securing a #2 market share position.


Exploring new dimensions

First Delta Group helped pioneer new technology, introducing 3D printing to the Enterprise and B2B Channel with MakerBot 3D printers.


Who's there?

First Delta Group helps introduce the Smart Home Category to major retailers as Ring Video Doorbell's first Manufacturer’s Representative.


To your health

First Delta Group brings market connected health and bio-electronic devices with Withings and Tivic Health, while also entering the Home Comfort category with Greentech Environmental’s line up of air purifiers, portable heaters and fans.


Little Geniuses

First Delta Group enters the stem & robotics categories with the introduction of Osmo and Ubtech.


What's cooking?

Galanz, China’s largest appliance manufacturer and maker of half the world’s microwaves, is introduced to the US market by First Delta Group.


A picture is worth 1000 words

First Delta Group introduces Switchmate, Manufacturer of SimplySmart Home, Brookstone, and Disney branded smart picture frames. With programs at numerous National Retailers, SimplySmart Home quickly earned #1 market share in the category.


Meeting a global challenge

As the pandemic intensifies, First Delta Group brought PPE to the forefront of mass retail by launching programs at Home Depot, Lowes, Aldi, Ace Hardware and Kohls with the introduction of Planet Earth disposable face masks, and GIR (Get It Right) reusable face masks.


A new measure of success

First Delta Group launches the M1 Caliber Measuring Tool by Reekon at Home Depot and Lowes. Adding innovation to a category of products not changed in decades, Reekon is guaranteed to revolutionize the tool category as we know it.


The building blocks of our youth

First Delta Group begins representing CreateOn, Magna-Tiles' exclusive partner for all licensed play kits. With expansion into Walgreens, Kohls and Meijer for Holiday 2021, we are proud to bring the foundation of STEM play into countless homes.


Hey, Good Lookin'

First Delta Group partners with Barry M, a leading cosmetics brand out of Britain, to bring their vegan and cruelty-free line of eye catching cosmetics to the US retail space.

I’ve worked with Laurie and Steve at First Delta Group for many years. I can tell you they were instrumental to the success of Ring at their many accounts.

The FDG team works with expertise, diligence and passion that is unparalleled in today’s omnichannel retail environment; you couldn’t ask for a more dedicated sales partner.”

First Delta Group is a first class Sales Rep organization that has represented Casio and our Projector line since 2008. The First Delta team was instrumental in growing Casio’s CDW business from nothing to the number two projector brand at CDW.

The knowledgeable and professional staff is hard working and focused on ensuring the success of their partners. First Delta Group is the rep firm you want working for you and helping to elevate your brand. If you are considering a rep firm, look no further, your search is over and First Delta Group is the solution!”

Just Wireless is proud to have the First Delta Group as our manufacturer’s representative. It was this team that took a chance on our little known company some 20+ years ago, giving us our first break into National accounts with Walgreens.

Their passion for the business, unprecedented support and clear & concise communication has guaranteed our success and singled out First Delta Group above all the rest. I highly recommend working with Tammi, Erin, and the First Delta Group team, as they provide the type of partnering relationship that a progressive company like ours is always looking for."

We have been proud to partner with First Delta Group for over 16 years. They have consistently performed at a “Best in Class” level for us.

As First Delta has extended their reach to add new retail accounts in new areas, we have continued to benefit by partnering with them along that journey. They are diligent, determined and detailed in every step along the retail path providing competitive information, retail insight and developing strong relationships. Steve, Laurie and team think strategically and realize that a partnership is not one sided and that all parties must win for there to be long term success. We could not be happier with our partnership with First Delta and look forward to many more years of winning business together.”

Working with First Delta Group has been truly a wonderful experience.

They are professional, thoughtful, and passionate. Most importantly, they are communicative and passionate about our brand, with a rep group that is more than you could ever ask for!”